OMNEX and Cooper Bussman design and manufacture wireless monitoring solutions for industrial applications. They serve B2B and B2C markets and generate revenue in excess of 25 million dollars annually.
Managing OMNEX’s marketing communications, I was responsible for developing a marketing plan that emphasized brand awareness. This manifested in a new company mission, new collateral and sales materials and a web presence to position OMNEX as an industry innovator.
This website quickly became the company’s brand standard, contributing to the successful sale of this Canadian operation to a US industrial product manufacturing leader.
