I often write website copy for entrepreneurs in the start-up phase — folks with tight budgets and DIY attitudes.
I recently learned that online shoppers are four times more likely to buy if they can conduct a transaction in their native tongue. Surprising isn’t it? Especially when you consider that over half of all Internet users do not use English as their first language….
I love to cook. And eat. When I’m not working, you’ll likely find me in the kitchen messing with pots and pans and recipes that call for bacon…
It was my love of food that inspired the new brand. To me, an egg yolk is an ideal metaphor for how I work with my clients. As a key nutrient source, the egg’s yolk is chock full of all that good stuff necessary to nourish a growing embryo to hatch. It’s a name perfectly aligned with my mission to help businesses and nonprofits use targeted, creative communications strategies to feed their business goals and grow strong, sustainable organizations.
I often write website copy for entrepreneurs in the start-up phase — folks with tight budgets and DIY attitudes.
A few weeks ago, I got a phone call from the San Francisco Bay area about a job. The caller found my name and profile on an online networking website I had joined the day before. Then, he Googled me and found my personal website…
So, I’ve been working for a company in the manufacturing industry. And one of my tasks there is to grow brand awareness using the Internet — develop a slick new website, optimize it for search engines, set up a pay-per-click and banner advertising campaign, and so on. And, most importantly (for the purposes of this article), launch a business blog.
